Relation Approach Pearson Education Limited -Myassignmenthelp.Com

Question: Discuss About The Relation Approach Pearson Education Limited? Answer: Introducation A fictional start-up company based on the partnership of three people having one-year-old start up experience of selling muffin. The brand name of the start-up company will be Asian Muffin having the slogan name of Muffin with the Twist. The business will be located in Singapore at the hawker centre in the Amoy street. Amoy street is regarded as the central area where it is surrounded largely by offices. Reason for selecting Amoy street is because the business will target officer with lower price. Present goal is to increase brand awareness and profit by 15%. The business aims to increase profit by 15% by increasing the order through the social media such as whats app. The goal is to reduce cost by 5% and open second store at Maxwell road Hawker centre increase the product line. Three persons will be involved and all are classmate. Each once is specialized in marketing, production and finance. The marketing plan for Muffin are as follows; Customer awareness: The company will be using the customer awareness programme to promote their new business. Muffin will attain this through the grand opening (Armstrong et al. 2015). The event would be promoted with the help of flyer across the local area, newspaper advertisement and word of mouth promotion. Strategic positioning: The first step in this process is successful positioning of the product through the early market target simulation (Keller and Kotler 2016). The business will map the product benefit with the value proposition and competitor benchmarking to strategically place the product among its customers with in the span of 6 months. Web existence: A digital marketing program will be important and more complicated than ever. As the part of the marketing plan the company will be will be using the social media platform such as Facebook to make their product aware among the consumer (Hollensen 2015). An amusing blog will be created with active fan book in Facebook. Social media platform such as Facebook, twitter page for muffin will be created with the need of creating more awareness among the customers. The media spending on awareness will help in driving demand for muffin. Digital PR and Association: To back and initiate the existence of the muffin on businesss internet and social broadcasting platform a digital PR and associating scheme will be launched (Kotabe and Helsen 2014). This will to not only drive communication, networking platform and association but also would additionally monitor the word of mouth and web status program for muffin. Reference List: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education Limited. Keller, K.L. and Kotler, P., 2016.Marketing management. Pearson. Kotabe, M. and Helsen, K., 2014.Global marketing management.