Death Of A Salesman Essay - 1380 Words

Tragedy was a very controversial issue in literature until recent years. Recent figures in literature have set a clear definition for tragedy. Author Miller is one of these figures. Plays and novels have distinguished the definition of tragedy. According to the Merriam-Webster Dictionary tragedy is a serious piece of literature typically describing a conflict between the protagonist and a superior force and having a sorrowful or disastrous conclusion that excites pity or terror. Miller’s explains that a tragic hero does not always have to be a monarch or a man of a higher status. A tragic hero can be a common person. A tragedy does not always have to end pessimistically; it could have an optimistic ending. The play Death of a Salesman, by†¦show more content†¦It is ironic that he dies for his ideals although they are misconstrued. Another of Willy’s flaws is his disloyalty to Linda. Willy is unable to hold strong against temptations such as the women he slept w ith in Boston. Biff’s faith in his father is lost after he encounters the situation. This may have been the cause for Biff’s failure in life. Another of Miller’s guidelines for a tragic hero is that a common man can be a tragic hero. Willy sums up to many of the characteristics shown in Arthur Miller’s article, â€Å"Tragedy and the Common Man.† Willy is the common man Miller speaks of in the article. Willy awakes each day to face the hard struggle of work. Although Willy is not very successful as a businessman he still goes to work everyday because he must support his family. Willy placed a great deal of importance on the success of Biff. Willy believed that the best way to achieve success was the fast way. Willy’s dreams for his children to become successful shows his role as a common man. Willy went to extremes to try and reach his goal of Biff becoming successful. Biff is the most important thing in Willy’s life because he is Willy’s last shot at success. If Biff doesn’t want to be successful and doesn’t love him, then Willy would be more satisfied in killing hims elf in order to try and show Biff that he really is a success. If Biff does love him and wants to become a success then Willy is satisfied in killing himself in order to give BiffShow MoreRelatedThe Death Of A Salesman1496 Words   |  6 PagesIntroduction Today, the play The Death of a Salesman is celebrated in many theatres. The play is regarded as one of the finest dramas of American theater play. It was written in 1949 by an American playwright Arthur Miller. After the play was produced, it was first opened at the Morosco Theatre and starred Lee J Cobb as Willy Loman, Cameron Mitchell as Happy, Mildred Dunnock as Linda, Howard Smith as Charley and Arthur Kennedy as Biff. The play has been revived on Broadway four times and won manyRead MoreThe Death Of A Salesman857 Words   |  4 PagesSome stories have stood the test of time. These stories are relatable are leave readers feared perplexed. Oedipus the King is the tragic story of a man whose figurative blindness at a young age lead to his literal blindness at an old age. The Death of a Salesman converts this to a modern society of a man who just wants to do good for his family but doesn t see the effect of his actions. Although 2400 years separate these stories, readers can still relate to both the same. The genre of tragedy is interpretedRead MoreDeath of a Salesman990 Words   |  4 PagesDiscuss â€Å"Death of a Salesman† as a film. How could this film be more film-like? The well known late 1980’s play Death of a Salesman was beautifully crafted and opened my mind up to the reality of some people’s fantasies. When I first began to watch the play, I had immediately noticed that it was a play and not a movie. Usually in a film, there is a hero, heroine, climax, something they are fighting for, and usually (nine times out of ten) a happy, heroic ending. This movie included none, atRead MoreDeath of a Salesman606 Words   |  3 PagesWilly Loman: Victim of the American Dream Arthur Miller’s Death of a Salesman tells the tale of Willy Loman, a man who falls from the top of the capitalism system in a resonant crash. Being controlled by his fears of the future, and stuck in his memories of the past, Willy fully contributes to his self-victimization by putting little blame on his own mistakes. Although Willy is perceived as selfish, it is important to see that he is misguided. His character is one of a common man, he has neverRead MoreThe, Death Of A Salesman909 Words   |  4 Pagesdesire to be the breadwinners of the family, wish to achieve only success, become unemotional and might take dangerous risk to prove manhood. Many feminist novels, plays or short stories such as Frankenstein, â€Å"A Dollhouse†, â€Å"Yellow Wallpaper†, â€Å"Death of a Salesman† showcase the ill effects of gender roles. Women had to fight to have the same advantages and opportunities that men possess. Before modern times, many people would believe that a woman s place is in the home but now it is common for the modernRead MoreThe Death Of A Salesman1024 Words   |  5 PagesVictoria Gutierrez Professor Gilbreath Drama 10 6 April 2015 1026 Words The Death of A Salesman San Joaquin Delta College presented Arthur Miller s Death of A Salesman on Sunday the twenty-second of March at 2 o clock in the afternoon. This play is about a young man and his father coming to terms with the past and their futures. Willy Loman, an old salesman, is dealing with both financial and health difficulties. He is put under even more pressure when his unsuccessful son, Biff, returnsRead MoreThe Death Of A Salesman859 Words   |  4 PagesThe Death of a Salesman is a heart-wrenching story of a man named Willie, and his fight for economic freedom. The story takes place in 1931, and it starts off with Willie’s faint memory of his father, who was a flute maker and a salesman. Willie is a sixty three-year-old salesman who has work his entire life to achieve the common goal of the American Dream. Nevertheless, while trying to achieve economic freedom he ends up becoming trapped in the process. Willie in a lot of ways, died before his carRead MoreDeath of a Salesman915 Words   |  4 PagesDefine The American Dream. In what way does Death of a Salesman point out the hopelessness of chasing this dream? Are there any rewards? The idea of the American Dream is truly subjective. To some, it is living in the lap of luxury in all aspects. To others, it is a chance at a better brighter opportunity for themselves or their families. Arthur Millers Death of a Salesman portrays the promise of the American Dream in the form of opportunity, freedom, success and wealth; the ability to acquireRead MoreThe Death Of A Salesman995 Words   |  4 PagesHope Miller’s play, The Death of a Salesman (1949) was about a family, and their struggles for the American dream. The family composition was not unlike that of an average family, a mom, a dad, and two children. Mom, Linda, tended to the house, oversaw the finances, as well as the lives of the remaining family members. Dad, Willy, supported the family as an on-the-road salesman. At first, Willy’s outbursts were confusing, but as I read the outbursts began to unfold the meanings buried in the storylineRead MoreDeath of a Salesman1187 Words   |  5 PagesDeath of a Salesman There are some who would argue that it is precisely the ultra-capitalist mentality of individuals like Willy Loman that has propelled the American Economy to global dominance, but Arthur Miller’s classic work â€Å"Death of a Salesman† begs the question: at what cost? What does it do to a person, this desperate need to â€Å"be number one man?† Each of Willy’s sons draw a different lesson from his life and their assertions about how one should live offer a compelling choice for modern

Case Analysis Fate, Athena - 1490 Words

In the conclusion to the case which decided Orestes’ fate, Athena, offering explanation for her final decision, notes her inherent preference towards men: â€Å"There is no mother anywhere who gave me birth/ and, but for marriage, I am always for the male/ with all my heart†¦ I shall not value [Clytemnestra’s] death more highly than his† (The Eumenides, lines 736-40). This argument calls back to Apollo’s claim that children are not born from the characteristics of both their parents, but rather from their father’s seed: â€Å"The mother is no parent of that which is called/ her child, but only a nurse of the new-planted seed/ that grows† (The Eumenides, lines 658-60).Women are only the vessels, imparting no influence besides nurturement to their children. While this clearly biased justification eschewed the rights for her own gender, this reasoning worked within the consistency of Athens’ cultural frame. The case, in the canon of the play being Athens’ first trial by an impartial jury, was decided largely by the influences of the personal sexist biases held by most citizens in that society. The morally pure systems defining Greek democracy could only be seen as true if the moral inconsistencies derived from their cultural bias were ignored. The system of justice and democratic vote appealed to the higher ideals of human virtue, but humans inevitably let their own personal prejudices intercede. The American Declaration of independence sought, as it claimed, life, liberty, and theShow MoreRelatedThe Eruption Of The Iliad1558 Words   |  7 Pagesto Achilles. Agamemnon offended Apollo when he refused to give the girl back which resulted in a curse by Apollo. â€Å"Apollo heard his prayer and descended Olympus’ crags Pulsing with fury, bow slung over one shoulder, The arrows rattling in their case on his back As the angry god moved like night down the mountain.† (130, I: 52-55) Here Apollo is humanized by the expression of his anger. He rages on, shedding plague and death over the Greeks. For nine days the god’s arrows rained death on theRead MoreThe Involvement By The Gods888 Words   |  4 PagesThe involvement by the gods simply begins with Aphrodite. Though the gods do not determine fate, they work alongside the fates and have the ability to act against them. Zeus tells Thetis, who has convinced him to aid her son Achilles to attain revenge against Agamemnon, â€Å"I’ll say yes to you by nodding my head, / The ultimate pledge. Unambiguous, / irreversible, and absolutely fulfilled, / Whatever I say yes to with a nod of my head† (Lombardo 1.556-559). And despite Hera’s reluctance, Zeus speaksRead MoreZeus Vs. Greek God Essay2252 Words   |  10 Pagesmillennia. Rather than cover generalities yet again, I ll focus on probably the best known of the polytheistic gods - Zeus, IMHO the extraterrestrial (though one could just abo ut pick any of the thousands of polytheistic deities and perform a similar analysis). Zeus vs. God: The Greek god Zeus (Jupiter in the Roman pantheon of gods) was a King-of-Kings deity, top of the totem pole, but unlike the monotheistic God... Zeus was born and had a precarious start in life and childhood. His daddy wasn t aRead MoreHelen Of Troy1455 Words   |  6 PagesAn oath sworn beforehand by all the suitors (known as the Oath of Tyndareus) requires them to provide military assistance in the case of her abduction; this oath culminates in the Trojan War. When she marries Menelaus she is still very young; whether her subsequent involvement with Paris is an abduction or a seduction is ambiguous. The legends recounting Helen s fate in Troy are contradictory. Homer depicts her as a wistful, even a sorrowful, figure, coming to regret her choice and wishing to beRead MoreMythology: Edith Hamilton Archetypes2717 Words   |  11 PagesArchetypal Analysis of Myths Part One: The Gods, the Creation, and the Earliest Heroes Chosen Myth: Dionysus or Bacchus Situational Archetype: Battle between Good and Evil In the myth of Dionysus there isn’t exactly a conflict between two sides of people battling for good or evil, its more as a battle between the two sides of Dionysus’ inner self. Unlike most examples of good versus evil, there isn’t a triumphant side. Just the personality switches between Dionysus being the joy-god or theRead MoreThe Greek Mythology Of Women1820 Words   |  8 Pageswomen had the position of both power and necessity as well. This reigns true in the case of the mythological tale of â€Å"Pandora’s Box,† in Hesiod’s Theogony . At the command of Zeus to punish mankind (after Prometheus fed the gods bones instead of food), the god Hephaestus crafted the first mortal woman as a gift to Epimetheus. She is showered with gifts, thus her namesake Pandora (â€Å"all gifted†), by the Olympians. Athena grants her the talent of weaving, Aphrodite bestows upon her grace and beauty, andRead Moretheme of alienation n no where man by kamala markandeya23279 Words   |  94 PagesEurydice takes her own life, leaving Creon to grieve alone. THEMES Major Themes Sophocles’ plays often deal with the specific struggle of a strong- willed individual against fate. In Antigone he depicts a resolute and heroic female protagonist, who pits her individual free will against the intractable forces of fate and against the irrational and unjust laws of tyrannical men, like Creon. Basically, the play centers on the conflict between the steadfast protagonist and an equally resolute antagonistRead MoreA View from the Bridge: Story of a Brooklyn Longshoreman6101 Words   |  25 Pages1930’s had a profound effect on Miller as he has intimated in his autobiography, but not solely for the pain of watching his family and community suffer. Growing up in the Depression meant a time â€Å"when it had been all but impossible to think of one’s fate apart from that of society† (Timebends 363). This is a belief that would stick with Miller and so many other working class men and women because it was linked to their survival. Through a seri es of economic depressions – 1870s, 1890s, and now the 1930s

Relation Approach Pearson Education Limited -Myassignmenthelp.Com

Question: Discuss About The Relation Approach Pearson Education Limited? Answer: Introducation A fictional start-up company based on the partnership of three people having one-year-old start up experience of selling muffin. The brand name of the start-up company will be Asian Muffin having the slogan name of Muffin with the Twist. The business will be located in Singapore at the hawker centre in the Amoy street. Amoy street is regarded as the central area where it is surrounded largely by offices. Reason for selecting Amoy street is because the business will target officer with lower price. Present goal is to increase brand awareness and profit by 15%. The business aims to increase profit by 15% by increasing the order through the social media such as whats app. The goal is to reduce cost by 5% and open second store at Maxwell road Hawker centre increase the product line. Three persons will be involved and all are classmate. Each once is specialized in marketing, production and finance. The marketing plan for Muffin are as follows; Customer awareness: The company will be using the customer awareness programme to promote their new business. Muffin will attain this through the grand opening (Armstrong et al. 2015). The event would be promoted with the help of flyer across the local area, newspaper advertisement and word of mouth promotion. Strategic positioning: The first step in this process is successful positioning of the product through the early market target simulation (Keller and Kotler 2016). The business will map the product benefit with the value proposition and competitor benchmarking to strategically place the product among its customers with in the span of 6 months. Web existence: A digital marketing program will be important and more complicated than ever. As the part of the marketing plan the company will be will be using the social media platform such as Facebook to make their product aware among the consumer (Hollensen 2015). An amusing blog will be created with active fan book in Facebook. Social media platform such as Facebook, twitter page for muffin will be created with the need of creating more awareness among the customers. The media spending on awareness will help in driving demand for muffin. Digital PR and Association: To back and initiate the existence of the muffin on businesss internet and social broadcasting platform a digital PR and associating scheme will be launched (Kotabe and Helsen 2014). This will to not only drive communication, networking platform and association but also would additionally monitor the word of mouth and web status program for muffin. Reference List: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education Limited. Keller, K.L. and Kotler, P., 2016.Marketing management. Pearson. Kotabe, M. and Helsen, K., 2014.Global marketing management.

Organizational Structure of Pizza Hut †Free Sample Solution

Question: Discuss about the Organizational Structure of Pizza Hut. Answer: Introduction: Pizza Hut is one of the well-known restaurants in Australia serving Pizza to customers all over the world (Australian food history timeline 2017). The brand carries out its distribution strategy by means of franchisee system. However, the company has both dine-in and takeaway stores for the consumers (Order.pizzahut2017). The company is growing its operation in a way to compete successfully with Dominos, the next big giant of pizza. The company was incorporated in 1959 and since then the company is growing continuously (Image.slidesharecdn 2017). The company has around twelve dine in restaurants in Australia serving varieties of pizzas. It also serves a la carte as well buffet options available in dine in restaurants. This is missing in the outlets of its competitors Dominos (Business Insider Australia 2017). The company is aiming to increase its dine in restaurants compared to its competitor Dominos (Dominos 2017). The brand also holds a 10 percent takeaway outlets for the consumers out of its 4 billion brand value. The company is also strengthening its network over Australia by increased investment and management. A total of 27- stores are operative in Australia including both dine-in and delivery units (Encyclopedia 2017). Technologically too Pizza Hut is better than Dominos in both its online and mobile ordering system. The company has also recently implemented a new virtual waiter system to enhance their ordering capabilities (NewsComAu 2017). They are continuously innovative in its online portals to serve the best to the technology savvy customers of Australia. This made Pizza Hut maximum searched restaurant in Australia in internet. It also has Total Mobile Access which is different and use friendly compared to Dominos (ABC News 2017). References ABC News. (2017).Pizza Hut franchisees launch class action over price war. [online] Available at: https://www.abc.net.au/news/2015-07-27/pizza-hut-franchisees-launch-class-action-over-pizza-price-war/6622748 [Accessed 3 Oct. 2017]. Australian food history timeline. (2017).Australian food history timeline - Pizza Hut launches in Australia. [online] Available at: https://australianfoodtimeline.com.au/pizza-hut-launches/ [Accessed 3 Oct. 2017]. Business Insider Australia. (2017).Pizza Hut Australia has been taken over by private equity group Allegro. [online] Available at: https://www.businessinsider.com.au/pizza-hut-australia-has-been-taken-over-by-private-equity-group-allegro-2016-9 [Accessed 1 Oct. 2017]. Dominos.com.au. (2017).Pizza Delivery or Pick Up | Pizza Vouchers Coupons | Pizza Near Me. [online] Available at: https://www.dominos.com.au/offers/sem/pizza-deals-c1?gclid=Cj0KCQjwgb3OBRDNARIsAOyZbxACOJXPEvVimKT65cpbPcjZ7earQoQZHuyEJbKOphIpBp0j35XvM9caAoYPEALw_wcB [Accessed 1 Oct. 2017]. Encyclopedia.com. (2017).Pizza Hut Inc facts, information, pictures | Encyclopedia.com articles about Pizza Hut Inc. [online] Available at: https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/pizza-hut-inc [Accessed 1 Oct. 2017]. Image.slidesharecdn.com. (2017).Organizational Structure of Pizza Hut. [online] Available at: https://image.slidesharecdn.com/introductionofdominopdf-170103195042/95/introduction-of-domino-pdf-16-638.jpg?cb=1483473218 [Accessed 3 Oct. 2017]. NewsComAu. (2017).Pizza Hut is looking back to the future as it gears up for a bold new move in the nations pizza wars. [online] Available at: https://www.news.com.au/finance/business/retail/pizza-hut-goes-retro-with-dinein-stores-poised-to-make-a-comeback/news-story/d6a08037b21311da8643a546c3e000bf [Accessed 3 Oct. 2017]. Order.pizzahut.com.au. (2017).{{appConfig.seo.title}}. [online] Available at: https://order.pizzahut.com.au/about-us [Accessed 1 Oct. 2017].

The Dead and Dulce et Decorum Est Compare two First World War poems Essay Example

The Dead and Dulce et Decorum Est Compare two First World War poems Essay This essay is based on two poems which were written in the First World War. One poem was written by Rupert Brookes which is The Dead and the other was written by Wilfred Owenss which is Dulce ET Decorum Est. This essay will include a descriptive comparison between these two poems I will also be looking at the language both poets use and the effects it has on the reader. Rupert Brooke wrote his poem at the start of the war, it was written as a piece of propaganda, basically trying to encourage young men to join up and fight as he claims it is honourable to die for your country.Whereas, Wilfred Owenss poem was written towards the end of the war. Owen had fought in the war himself, he was diagnosed as suffering from shell-shock, he then arrived at craiglockland hospital, it was here where he wrote Dulce ET Decorum Est .Owen reveals in his poem how it is not honourable to risk your life and die for your country. The two poets clash and show us two different attitudes toward war, and also toward dying for ones country. Both poets use strong similes and metaphors to prove their points about the war.Firstly in Rupert Brooke poem he says,but dying has made us rarer gifts then goldHere he has used a strong simile because the soldiers are not literally gold. This quote also shows that they are lucky to be in the war, which gives them the chance to die for their country. However Owen claims the opposite, he states,Bent double like old beggarsA simile which means war is horrific and that killing other soldiers is a waste and they look like old beggars. Brooke says in this poem,Nobleness walks in our ways again; and we have come into our heritageThis metaphor is telling us that being noble gives you greatness and dignity and that this walks in their ways again and they can also now feel the heritage inside them. This confirms that dying for your country is a right thing to do.However Owen says,in all my dreams before my helpless sightHere Owen is using a simile, he is showi ng us that he cant look away in his dreams and he cant turn from them too, he sees it all in his dreams and Owen completely believes dying for your country is no good.Brooke saysTheir sons, they gave immortality as you can see Brooke is using a metaphor here, they dont literally live forever, in fact they are remembered forever. They gave their immortality and Brooke is saying giving up your life is not a big dealIn comparison Owen saysobscene as cancer, bitter as the cud of vileHere Owen says war is like cancer it spreads and kills slowly.Brooke champions the idea of the war cause for glory in his attempt to lure.blow out, you bugles over the rich dead!This statement sounds like a triumphant call to role similar to that of the pied piper of Hamlin leading young children away. The fact that the word Dead is in capitals is significant because it suggest that if soldiers should die in the battle they will take on an almost holy quality.Owen on the other hand writes his poem in the lig ht of battle experience and is keen to discourage young men or as he thinks of them, children from going into battle. Owen writes in his poem,knocked-kneed coughing like hagsThis powerful simile emphasises the fact that the war has aged the men prematurely and robbed them of their youth. Owen says dying for your country is incurable and no point of ricking your life just for war.Again Brooke uses a strong metaphor by saying,Sweet wine of youth; gave up the years to beMeaning their blood is precious, like sweet wine because the soldiers have been buried for years and their blood is rich just like rich wine when it has been left for years. They are more than humans. Blood of Christ is wine, like the dead soldiers blood. They have died young and have lost their young and happy years. In this quote he claims dying young is goodbecause your blood will be rich and precious. Brooke writes more by saying,of work and joy, and that unhoped serene here he is saying that they worked, had a laug h and unluckily there was neither peace nor calm. Brooke also claims unhoped serene he uses personification meaning when you give human qualities but not human basically just an image eg. The door yawned, a door cant yawn it is just a human quality.In contrast of these two quotes Owen says,his hanging face, like a devil sick of sinBoth a metaphor and a simile are being pictured into your head with. Hes not really a devil but he looks like a devil that has been hung up and being punished because of all the bad things that he had done in life. Owen is easily frightening the reader about war with this quote.The dead that was written by Rupert Brooke as the First World War began ,has exactly proved to the reader that they should die for their country, because he says that your blood will be precious and even though you might not live forever you will be remembered forever. Brooke uses many points to attract people to die for their country. However, the other poet Wilfred Owen who wrote the poem named Dulce ET Decorum Est who himself fought in the war wrote his poem toward the end of the war, in his poem he tells us sum facts about how the war is and that theres no point of dying for your country. One out of all the quotes in Owens poem that I believe will get the reader attention is the quote, in which he claims, his hanging face, like a devil sick of sin the reason I believe this, is because this quote makes people frightened about war as he is relating someones face to a devil sick of sin, also in my opinion I think this quote is very powerful and makes Owens poem a coincidence.

Facebook Marketing Strategy Why You Need One How To Build It

Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019 Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019

Health Care Analysis Essay Example | Topics and Well Written Essays - 1500 words

Health Care Analysis - Essay Example nal environment; apart from this issue, the various stages of the implementation of the specific computer application will be also presented in this report (as analytically as possible). At the same time the advantages of this system and its overall impact on the performance of the East London Clinic but also on the development of the knowledge management of the health care sector will be explained. Any necessary modification made to the system prior to its implementation in the specific organization is identified and evaluated taking into account the characteristics of the particular industrial sector and the position of the firm within its industry. The Interactive Order System is among the computer applications that were implemented in the East London Clinic the last 2 years aiming to support the improvement of the services provided to clients and contribute to the limitation of the time required for the completion of various tasks. The implementation of the specific computer application was completed a month ago. Since then, despite the relatively short term, a significant improvement has been observed in the delivery of orders and the assignment of tasks to the doctors/ nurses across the Clinic. The specific system offers to the employees of the administrative department of the Clinic the ability to accept the orders quickly (by choosing among existed forms) and save the data received into easy to identify folders – the system provides a set of pre-structured choices (tasks/ categories) being adapted to the needs of each particular healthcare organization. One of the most important characteristics of this system is it s interactive feature – i.e. the ability offered to customers/ patients to communicate directly with the administrators in the Clinic placing their order for specific healthcare services. It is the specific feature that has helped towards the improvement of the performance of the East London Clinic (increase of the number of orders received,