Important Aspects of Australian Airlines-Free-Samples for Students

Question: Talk about the Competitive Positions of Qantas and Virgin Australia. Answer: Presentation The point depends on the showcasing and advancement oversaw by the two most mainstream aircrafts organizations in Australia named Qantas and Virgin Australia. The cost and non-value rivalry techniques followed by these organizations and effect of advancement and innovation have been shown here (Ngo and O'Cass 2012). Value rivalry methodologies The value rivalry methodologies or serious evaluating methodology has permitted the associations Qantas and Virgin Australia to bring down the costs of administrations as per the costs that have been charged by its rivals in business (Lertpachin, Wingwon and Noithonglek 2013). The administration characteristics stay same and so as to make maintainability and carry something new to enter new market, these two organizations have followed the serious valuing procedure. The productivity edge for Virgin Australia has expanded from 1.5 % to 5.6 %. The expense of administrations is decreased with improved yields, consequently causing VA to procure benefit, which is substantially more than Qantas (virginaustralia.com 2017). The value rivalry techniques followed by these two carriers organizations have helped in empowering the items and administrations conveyed to contend in the monstrously serious commercial center. The serious evaluating permits the clients to pass judgment on the two comparable sorts of items dependent on the estimating and afterward favor that one, which is financially savvy and solid. The expanding rivalry emerges while entering new market sections and growing administrations (Lertpachin, Wingwon and Noithonglek 2013). The requirement for capital in high and forestall other new aircrafts to enter. The expense of exchanging for clients is low and accordingly it is fundamental for the organizations inside the aircrafts part to set legitimate costs of items and administrations conveyed and guarantee fulfillment of clients, consequently increasing a serious edge over its rivals as well (virginaustralia.com 2017). Non-value rivalry methodologies Non-value rivalry methodology has helped in recognizing the items and administrations of the organization from comparative administrations offered by different organizations in Australia. The structure, brand name and workmanship are fundamental segments, which can guarantee separation of items easily (Qantas.com 2017). On model indicated that because of the gigantic prevalence and administrations accessible at lower costs, Virgin Australia and Qantas too figured out how to sell a bigger number of administrations than the nonexclusive partners in spite of being costly. Virgin Australia has increased 30 percent portion of Government and corporate travel showcase, in light of the improved ability to focus on administrations and keep up a forceful crusade to deal with the Qantas Frequent Flyers to Velocity program (Ngo and O'Cass 2012). Then again, Qantas gives comfort based highlights like enormous thrusts, in-flight dinners, drinks and other in-flight amusement administrations, which has pulled in client and satisfied their needs as well (virginaustralia.com 2017). Piece of the pie Virgin Australia used to have a decent piece of the pie yet with time, there have been numerous rivals in business. The organization didn't lose piece of the overall industry to its opponents, for example, Qantas in spite of the delicate exchanging exercises. The carriers organization has made new highlights accessible for pulling in more clients however the offers have fallen 1.5 percent to 19 pennies (virginaustralia.com 2017). Then again, Qantas has a normal of 28 percent traveler share inside the worldwide markets. The organization loosest a decent measure of piece of the pie and the worldwide traffic has likewise expanded to a great extent. The residential piece of the pie however has encountered a plunge underneath 40 percent and from different confirmations, it very well may be seen that the normal burden factors every year was beneath 7 percent (Qantas.com 2017). Innovation and development Innovation and development has brought colossal changes and upgrades inside the carriers business of Australia. There has been presentation of canny individual aide which can permit clients to pick up help and support and even make in-flight installments by utilizing travel brilliant cards. Economy sleeper class had been presented alongside different highlights, which had accelerated the loading up of travelers in the flight (Lertpachin, Wingwon and Noithonglek 2013). Innovation and development has raised more up to date methods of voyaging and made comfort for travelers and guarantee that every one of their needs and inclinations are satisfied (virginaustralia.com 2017). End The theme examined all the significant parts of Australian aircrafts industry including the promoting systems, value rivalry procedures and effect of innovation on the business working and inferring great results as well. The successful methodologies and innovative strategies have helped the two organizations to keep up a serious position and support inside the commercial center. References Lertpachin, C., Wingwon, B. also, Noithonglek, T., 2013. The impact of promoting center, advancement and learning association on the structure of upper hands: exact proof from ISO 9000 affirmed companies.Journal of Strategic Marketing,21(4), pp.323-331. Ngo, L.V. also, O'Cass, A., 2012. Looking for advancement and customer?related execution predominance: The job of market direction, advertising capacity, and development ability interactions.Journal of Product Innovation Management,29(5), pp.861-877. Qantas.com. (2017). Trips to Australia, New Zealand and Dubai | Qantas UK. [online] Available at: https://www.qantas.com [Accessed 17 Aug. 2017]. virginaustralia.com. (2017). Virgin Australia | Book flights occasions with Virgin Australia. [online] Available at: https://www.virginaustralia.com [Accessed 17 Aug. 2017].

Case study about succeful information system projects

About succeful data framework ventures - Case Study Example As a rule, the undertakings can flop paying little heed to how much monetary assets the association has put resources into the venture. There are anyway a few rules that are significant in attempting to maintain a strategic distance from venture disappointments. Doing an all around arranged and booked framework investigation is a generally excellent approach to maintain a strategic distance from venture disappointments. As Graham (2013) contends, most tasks disappointments can be credited to absence of good framework examination that was finished. Framework examination alludes to researching the instructive needs of the association to decide its educational needs and afterward building up a data framework that is equipped towards serving these requirements. This procedure includes various activities as follows; As Pinto ( 2011) says, including the end clients is an aides in maintaining a strategic distance from framework disappointments as it lessens client opposition. These end clients have a pivotal job in its accomplishment ventures. Their contribution will decide how the framework securing procedure will be effective just as the finished result. Inability to include the clients prompts various issues that take steps to stop the venture following right after its. These are as per the following; In spite of the fact that data innovation has been there for quite a while, numerous individuals in numerous associations despite everything have the fear against IT. In addition to the fact that IT means that the clients should learn new abilities, it additionally represents a risk to their activity (Pinto, 2011). Regardless of whether this danger is genuine or seen, it will cause the clients to feel that the framework is going to influence them in a negative manner. This fear emerges from the way that individuals are commonly scared of progress since change expels them from their usual range of familiarity. Change likewise brings the obscure and individuals are additionally terrified of the obscure. In any case, venture directors don't need to manage the issues of client obstruction, as long as they can comprehend the variables that realize this client opposition and manage them morally justified

Learn How to Write a Health and Fitness Topics Essay

Learn How to Write a Health and Fitness Topics EssayThis health and fitness topics essay is designed to help students who have already achieved some form of fitness goal. If you feel as though your health has declined, or you are currently losing weight but it isn't resulting in the changes you want, this essay could be a great idea for you.Health and fitness have always been an issue that people deal with today. Whether they have a local gym, a physical trainer, or an instructor, they still need to work on becoming healthier. Therefore, a health and fitness topics essay is just right for them.In order to write this type of essay, you should take into consideration the key points that you want to talk about. If you just want to present yourself as a fitness guru, then you won't have to worry about presenting anything else. However, if you want to talk about the types of fitness that you do, then you will need to write in the form of a fitness topics essay. The first point that you wi ll need to think about is the actual health and fitness goals that you have.Then, you will need to research the subject and the key points that you want to bring up. Once you know what you want to say, you can then start writing your essay. After you've got everything written down, then you will need to edit it so that it will meet the necessary standards that are required.The reason that you need to think about writing about your exercise routine is because you will need to show your readers the dedication that you have in your health and fitness goals. You should always try to tell them the things that you have been doing each day to make a difference. If you've never worked out before, then it is time that you looked into doing so.In addition to telling the readers how you have been working on your health and fitness goals, you will also need to describe your exercise routine. However, it is best to describe the workout more in detail, rather than just listing the exercise routin es. This will let the reader get a good idea of what you plan to do.Writing a health and fitness topics essay is certainly one of the most challenging tasks that you can try to do. However, if you're dedicated and persistent, then you will succeed. Regardless of whether you have been already aiming for something that you feel as though you could not accomplish, or you are just interested in becoming a more physically fit person, writing this type of essay will help you to reach those goals.

Creating a Business Report and Social Media - Free Essay Example

Sample details Pages: 2 Words: 661 Downloads: 7 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Do we know and understand what a business report is and the significance of one might be? Who would need to create a business report.? A business report in hindsight is simply outlining important factors of a specific project, or it can be a bit more informative and in-depth providing a detailed report regarding improved salaries, benefits, working hours, and even evaluating procedures within an organization. There are 5 easy steps to ensure you have an informative, yet effective presentation. When following these steps, it is also necessary to recognize how the social media platform and the way business information is delivered. Don’t waste time! Our writers will create an original "Creating a Business Report and Social Media" essay for you Create order First one must determine the scope (purpose) of a report. Try to understand why the report is necessary and how will it be effective. A business report can have exhibit a wide range of purpose such as organizational polices and procedures, ideas and concepts, as well as establishing control and coordination. The second step in creating a business report is understanding who your target audience or reader might be. For the data thats being provided to be clear and concise, some unique factors one will need to be considered when preparing your report would be, for example, ones educational level, position within the organization, age, preference, and attitude are all important factors to consider when preparing your report. Lets just say you are providing a presentation to a committee board regarding the development of a new recreation center in the community. You would want to be sure to think about any graphs or models that would best demonstrate any projections. Be sure to make the introduction visuals and ideas that will capture your audience attention. The third step after youve determined your audience, will be to analyze and organize the business information. It is most important to analyze the data within the information prior to writing to ensure the objective makes sense based on the information and data gathered and that will be presented. The analysis stage is particularly important because it assists in the ensure there is no bias in the business report. The fourth step of the report is providing or recommending any possible solutions for any problems encountered by the business. Often it is necessary to find the root of any problems that have or will likely recur. This is the time to discuss any topics, issues, concerns, and decisions should all be well organized in the report and ready to be presented to your audience. The ability to identify multiple solutions to these problems can prevent potential cost and complexity. Be sure to discuss all course of action plans within your report and assign responsibility to the appropriate individuals to execute the solutions. The fifth and final step in creating a business report is to review and refine the details of your presentation. This step gives you the opportunity to proofread your material for any grammatical and typographical errors, also make sure any number being used in statistical data is correct. If your information is valid, you want to make sure it looks as such visually. Since a business report is typically formal, your report should likely include headers, footers and page numbers. Often time asking a friend or coworker to review your report before presenting is usually helpful. End your presentation with a summary reflecting the presented data and clearly restate your point. In todays world of social media, any data provided small or large organizations will be reached and utilized by some social media platform. Social media platforms allow businesses to create a relationship with its current or future customers. Social media boards allow business to advertise, track vies and comments, and even gain statistical results. Social media has assisted in getting business in front of potential customers who may be interested in a service or product. Not only has social media changed the way of the world but has truly changed everything for the corporate world. Refence Brown, L. (2013). Effective business report writing.

The Effects of Exercise on Health Essay - 1821 Words

The Effects of Exercise on Health Exercise may be a matter of choice for the normal weight young person who has never had to diet, but for people who are trying to lose weight for life, those who are aging, have risk Factors for or have osteoporosis, are at high risk for cardiovascular disease or diabetes and those who would just like to continue their years with life in them, It is a necessity. If people lose weight through dieting alone it means that twenty to fifty percent of the weight they dropped was lean body mass (muscle), this muscle mass loss is life threatening if it continues for long amounts of time. Muscle losses occur proportionately from every muscle in their body including their heart, so the longer they†¦show more content†¦(Shape Pavlou,Constrantine and Zak 142) Exercise increases the bodys capacity to utilize greater amounts of oxygen, which is very important to their overall health. This is especially beneficial to dieters since greater amounts of oxygen allow for a greater expe nditure of stored fat, and fat stored in cells inhibits oxygen uptake to obese people. (Pavlou, Constantine and Zak 142) Exercise also helps slow down the process of aging. Two of the symptoms of aging are changes of body composition and in the persons ability to exercise. Sometimes the changes occur over a period of years and they may not notice them until the problem becomes very obvious. Their body weight will change a considerable amount. Between the ages of thirty and seventy they will gain, on the average between one-half and one pound per year. If they were typical Americans they can expect to weigh forty pounds more at seventy than they did at thirty and the majority of this weight gain is fat. They are gaining this weight because they are exercising less; they consume too many calories in relation to the amount of calories that they burn. (Katch and Katch 24) As people grow older they have a decreased need for calories because their bodys Physiological functions are changing and slowing down. These changes include reduced muscularShow MoreRelatedEffect Of Exercise On Health1499 Words   |  6 PagesThe Effect of Exercise Upon Health The philosopher Plato (427-347 BC) said: â€Å"Lack of activity destroys the good condition of every human being, while movement and methodical physical exercise save it and preserve it† (Vina, Sanchis†Gomar, Martinez†Bello, Gomez†Cabrera, 2012, p. 2). Exercise has several benefits; it enhances the overall health of a person. It is important for strengthening the muscles, building bones, and maintaining a healthy weight. Besides, humans are not becoming any youngerRead MoreThe Effects Of Exercise On Health857 Words   |  4 PagesThe Effects of Exercise on Health Introduction Today, physical exercise is evolving and highly promoted through society in the United States. In the past few years people have begun to use social media to encourage themselves and others to get in shape. People post pictures and videos on apps such Instagram, Snapchat and Facebook in order show workout techniques and progress. Physical activity is essential in order to reduce the risk of many diseases and promote a healthy lifestyle. It is encouragedRead MoreEffects Of Exercise On Brain Health1623 Words   |  7 Pagesassociated healthcare costs (Australian Government Productivity Commission [AGPC], 2013). Physical exercise is known to be crucial in maintaining physiological health; it can also be used as a means of neuroprotection and assist in modifiable risk factors for improved brain health and subsequent cognitive function. This review will critically analyse current research into the effects of exercise on brain health and what neuroprotective mechanisms can be implemented to preserve cognitive function in oldRead MoreThe Effects Of Exercise On Emotional Health Essay2294 Words   |  10 PagesThe Effects of Exercise on Emotional Health Joey Comstock Psychology Mr. Meir 10/19/16 The Psychological Effects of Exercise Abstract The goal of this paper was to show the benefits of exercise on emotional health and to show how it can effectively be used to help people with mental issues. Through various studies data was collected and while the results may have varied slightly they all told the same general story: exercise is good for your emotional health. This paper exploredRead MoreThe Effects Of Physical Exercise On Brain Health1572 Words   |  7 PagesThe Effects of Mental Exercise and Physical Exercise on Brain Health Physical exercise does not only promote physical appearance and the body’s health, it also promotes brain health. The brain is a dynamic organ that replaces and repairs neurons throughout life. When people engage in exercise, rarely do they think about the potential affects it has on their brain. People that work out utilize various amounts of motor skills that have been acquired gradually through practice. Those utilized motorRead MoreThe Effects Of Aerobic Exercise On The Health Endurance871 Words   |  4 Pagesfather of aerobic fitness. Aerobic exercise is any physical activity intended to strengthen the heart and lungs. Aerobic exercise is the most significant type of exercise because its main advantage is protection from cardiovascular disease. Cooper emphasizes on how to improve the cardiovascular system with his knowledge and study of aerobics. Aerobic exercise has many benefits towards one’s health by keeping weight off, increasing stamina and it lowers many h ealth risks. Dr. Kenneth Cooper was inRead More The Effects of Exercise on Mental Health Essay1840 Words   |  8 PagesSome hypothesize that moderate levels of exercise will decrease the symptoms of mental health conditions (Blumenthal et al., 2007; Diaz Motta, 2008; Motta, Kuligowski, Marino, 2010; Rosenbaum, Nguyen, Lenehan, Tiedemann, van der Ploeg, Sherrington, 2011) and therefore be used as an alternative or complimentary treatment option for mental health (Libby, Pilver, Desai, 2012). While the research of Blumenthal et al. (2007) focused on exercise being effective in reducing self-reported depressiveRead MoreThe Effects Of Regular Exercise On Our Health And Longevity2272 Words   |  10 Pageshear—that the majority of us are unhealthy and overweight—then a fair, mostly logical conclusion may be drawn about the recommendations our doctors make when they see us: eat better, and get more exercise. Lifestyle changes, more so than any medical intervention or medication, can have the greatest impacts on our health and longevity and, although initially they can be difficult to instill, once they are ingrained, they become routine and sharpened over time. Nevertheless, tremendous satisfaction is reapedRead MorePsychological Effects Of Exercise On The Body s Overall Health1736 Words   |  7 PagesPsychological Effects of Exercise It is a well-kenned fact that exercise is very propitious to the body’s overall health. Exercise has been shown to enhance the circulation of blood throughout the body, relinquish solicitousness, boost self-esteem, and ultimately is utilized as a treatment for noetic illnesses. This paper perpetuates to expand fortifying major health benefits of conventional physical activity and exercise. However, there is withal a growing body of erudition that substantiatesRead MoreEffects of Vigorous and Moderate Exercise on Health-Related Outcomes10786 Words   |  43 Pagesï » ¿Effects of vigorous and moderate exercise on health-related outcomes Introduction In many developed countries, physical inactivity is becoming a public health problem as a result of fewer numbers of people embracing physical activity(Wardle and Steptoe, 2003). Population-based studies that have been conducted in USA and other developed countries in Europe suggest that the education level of individuals directly affects their physical activity (Trost et al., 2002). Thus those with lower levels

Atlantic Slave free essay sample

Even before the first humans on Earth, there has always been a constant change in the landscape. From the first cultivated fields of the Neolithic period to the great structures of the first dynasty in China, the landscape has ever been evolving. Arguably one of the most dynamic changes were those of Europe from the 1500-1 sass. During this time, cultural, social and economic beliefs were remodeled or evolved to help create the foundations of societies today.Out of the three areas the most influential were the economic changes which not only took place in Western Europe but throughout other continents s well. Most recognizable of these changes was the importance of slavery in the Atlantic World. Slavery in the Trans- Atlantic world referred to the use of people from Africa who had been captured and used for their labor to create goods for Europe. [I] Though there are multiple examples of the benefits, the real SUCCeSS was due to the economic factors which allowed the slave trade and slavery to expand from 1550- 1800. Through the Atlantic economy, increased trade through the colonization of the New World and also the interdependence of countries and diversity are the three factors that allowed the slave trade and slavery to grow in the Atlantic World as well as the increased wealth of Europeans. One of the factors that expanded the slave trade and slavery was the growth of the Atlantic economy through capitalism. Modern capitalism known today started around this time period. This meant that economic institutions such as banks and the stock market came to fruition. Ii] This capitalism then translated overseas with the collection of cash crops which boosted the Western European economy. In the third document for example there is an example of capitalism in action in the British West Indies. Iii] The sugar [cash crop] is in barrels which would have been shipped off to Europe where it would have been sold to people to create money to circle within the economy. Some may wonder how this boosted the economy if money was spent on these mills across the Atlantic. This is due to the use of slaves which were much cheaper and therefore cost effective for the countries in Europe.As shown in document 7, thousands of slaves were carried off to the New World to work at the mills and plantation field to produce goods for Europe. [iv] The number of slaves abroad the ship indicate that it has to be a large sell to hold many slaves during one trip. The reason they were so cheap was because African slaves were resistant to diseases more than the natives and also were more productive than them also. [v] Also they could serve fore a lifetime to one owner while previous settlers were indentured servants meaning they worked for a set amount of time; overall a better long- term investment which saved money. Vi] Another reason why they were in demand was because of the number of workers needed in a plantation for it to work. In the documents 4 and 5, the data shows exactly why African Slaves were a better than the natives Meridians) or any of the indentured s ervants. In document 3 it shows the different jobs that had to be done on the plantation. [vii] Due to the number of jobs that had to be filled not just once but by multiple people is was difficult to do so with Meridians who kept dying out due to the new diseases which made it harder to fill the spots available. Viii] The fifth document shows the birth and death rate that a plantation would have during this time. [ix] From the data given it makes more sense as to why a plantation owner would invest a lot of money initially buying slaves knowing hat they would save much more in the end. This is because with slaves that lasted longer, the need to replace them was less. The second factor which led to the expansion of slavery and the slave trade was the increase in trade due colonization of the New World.One of the big changes during this time was the number of people who started to explore new places such as the Americas. In document 6 for example, it shows a map of the new colonies created by the big nations in Europe at the time. [x] France for example has created New France in Canada and also down into Florida and Spain had a large portion Of Mexico and Southern America. [xi] These new colonizes helped create trade between the New and Old World. Government ventures landed money for explorers to set forth and trade in the West and elsewhere. Xii] This also led to the role of mercantilism in the Atlantic as well. They helped promote overseas trade between a country and its own colonizes. [xiii] As they controlled more trade, different trading companies began to emerge in response to mercantilism. The Dutch West Indian Company and the royal African Company chartered by their otherworld all participated in a system which included other non- European countries as well. This system was known as the Atlantic Circuit which was a clockwise network of trading links that moved goods, wealth and people around the Atlantic system. Xiv] This helped make the slave trade more efficient because now a vast amount of slaves could be transported to their specific destinations as requested by a country. As document 8 shows, the slaves which came from Africa each followed a specific route in the Atlantic Circuit. [w] tying in with document 4 the work that had to be done on the alienation was a lot and that is why with the help of city ports in Africa they were able to get a large number of slaves to help in the Americas. An example of the type of work they did can be seen in document 1. In this picture of the SST. Crosss Sugar Mills, the large numbers of slaves were able to make a lot of sugar which in turn meant more goods for the second leg of the circuit. [xvi] With this incentive, owners of the mills or plantations along with traders back home would continue to pay for more slaves to be deported for their services. Not only was there a demand for the work the slaves provided but also the totality during these trades led more slaves to be sent off as replacements. The conditions in these voyages were very harsh, with the captured slaves being abused, malnourished and gravely ill. Xvii] Document 2 shows just how high the number of these deaths in transit to their destinations was during the middle passage. [xviii] From the graphs shown, it is easy to understand why slaves would have to constantly replace. If slaves did not eventually die from being worked on the plantation or the mills they surely would have died in the middle passage where diseases like dysentery and malaria were meant. Referencing back to document 7, months of living on such a boat would surely weaken the slaves and constant abuse from the slave traders would make them more ill. Xix] The last factor which led to an expansion in the slave trade and slavery was the interdependence and diversity. The first reason it was able to expand so much was because of the reliance of many different countries that all contributed to one goal. Amsterdam for example, had one of the best financial institutions at the time which meant more people along with companies would invest their money there. [xx] These investments would hen be put into the ventures abroad like in the West Indies to help with the plantations. Exile Not only is that but the Atlantic Circuit an example of the growing interdependence between nations. As document 6 showed, the manufactured goods from the Americas would go to Western Europe where it would be traded for more slaves in exchange for the goods. [xii] This global market created a demand for many nations which spurred the further transport of slaves. What is also seen during this period is that not slaves during the time were of the same ethnicity. As document 9 shows, some laves which were captured has also been Muslim. Xiii] This meant that not only were the traders and companies diverse in the people they did business with but also slaves were ethnically diverse as well. This diversity however may have contributed to more slaves being transported. This is because in document 9 it explained how the Muslim slave had never been used to this sort of lifestyle and therefore could adjust well and handle to work which is why he was given back. [xiv] This might indicate this sort of lifestyle which had not been as popular in some societies might mean that the slaves used room these places would not be adjusting well into this lifestyle. Thus slave traders would need to have more slaves sent over to replace the ones who could not handle the work and had to be returned. The factors which led to the expansion of slavery and the slave trade in the Atlantic was because of the Atlantic Economy, increased trade with the New World and lastly the increase in interdependence and diversity. Capitalism which emerged during this time period helped provide money to start up plantations. The goods that it then produced was used to help boost the economy in Western Europe. The increased trade between nations helped create incentive to send over more.Through the Atlantic Circuit slaves were sent more efficiently and in bigger loads to earn even more goods to trade in the old World. Lastly the interdependence with different nations provided more money to be involved with colonizes abroad. The interdependence with these nations had also meant the source of their slaves also created diversity among them. The evidence provided gave a lot of insight into the slave trade however there are some pieces missing. Real life accounts of the slave traders ND how they felt may have also been useful.Other articles such as a daily schedule of a slave on plantations might have been useful in explaining how the slaves needed to be replaced due to the hard work. Overall, from what is given it is clear that the slave trade though not morally correct provided many benefits for the people of Europe. It is one of the main events in history which helped Western Europe so strong and feared.

Othellos downfall free essay sample

Othello’s character seems to be a cool, calm, brave, and strong minded. He is a competent soldier of advanced years and many look up to him despite him being a moor. Although he has these positive traits at times he may portray other traits which make him seem naive and unsophisticated compared to many other people. This is why Iago, to get his rewards and revenge, uses him as a scapegoat because Othello chose Cassio over him to be lieutenant. This will eventually lead to many problems ultimately including the downfall of Othello. It is obvious that Iago had a large influence on Othello’s downfall but we are all responsible for our actions therefore it could be that Othello’s flaws in his nature led him to his own downfall and eventually to be held responsible for his own demise. Othello is of strong character. He is very proud and in control of every move throughout the play. We will write a custom essay sample on Othellos downfall or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The control is not only of power but of the sense of his being who he is, a great warrior. He should be the master of his own mind because he governs what he does and he always had the chance to evaluate the validity of Iago’s claims. Initially with no proof at all, just his own mind, he let his insecurity get in the way. He wasnt really experienced with women so when Iago gave him advice, he took it and held on to it. His insecurity kept him from questioning Iagos accusations and as soon as he gave into Iagos lies, he only saw what he wanted to see and Iago was pretty much his eyes from then on. Iago also manipulated pretty much everyone in the play, and his web of lies just grows and grows. Othello makes a mess of his life and decides to end it prematurely when it becomes apparent to him that his downfall is his own fault. However, I do not believe that Othello is entirely responsible for what happens to him. Othello’s downfall is caused by his lack of character judgment, but it is also made possible by the villain Iago through his manipulative ways, his pre-built reputation, and his use of that reputation. Othello’s lack of judgment causes his downfall in that he chooses to trust Iago, even to the exclusion of others. His shallowness allows him to trust Iago as he does to the exclusion of anyone else. He has no reason to suppose that Desdemona is unfaithful, only Iagos innuendos and lies. Othello never confronts Cassio with his suspicions. He does make some effort to learn the truth from Desdemonas perspective by questioning Emilia, who tells Othello that Desdemona is faithful. Othello senses the truth behind Emilias words, but dismisses them, calling Emilia â€Å"a simple bawd† and Desdemona â€Å"a subtle whore†. Just before Othello kills Desdemona, he finally explains the reason behind his assumption: Cassios possession of her handkerchief. Othello is blinded by his lack of judgment which causes him to trust what Iago says and no one else. Iago, however, aids in Othellos downfall through manipulation. He accomplishes this by altering and adopting situations to fit his purposes in deceiving Othello. The other way Iago helps bring Othellos downfall is by making use of his pre-built reputation. Iago has a reputation of honesty and trustworthiness that is acknowledged by everyone he knows. This acknowledgment is not limited to people that know him socially, but is accepted among his personal relationships also. Hes a genius at putting on a trustworthy front and maintaining it, even as he is deceiving multiple people to act against those they love. Iago is able to make the most of his pre-built reputation by telling just enough of the truth to make his false, inaccurate stories believable. In building up Othellos jealousy, Iago starts with the believable, advising Othello to wear his eye neither jealous nor secure and reminds him of how easily Desdemona deceived her father to elope with Othello. Once he gets the handkerchief, he escalates his proof, climaxing with the description of Cassios erotic dream, so that when all he can produce as evidence of her infidelity in the missing handkerchief, its enough. Iago is not what he appears to be, making his reputation very useful. While Othello did lack judgment of character, which eventually led him to kill his wife, if we look back in the story, we see that he is not the only player here. Iago plants suspicion in Othellos mind through the manipulation of situations such as the one with Cassio described above. We also see that Iago has an honest reputation, acknowledged by everyone and uses it to its full advantage, mixing just enough truth with his lies to make the situations believable. Othello did not single-handedly cause his downfall, but was pushed and aided by a reputably â€Å"good† and â€Å"honest† Iago. One main point of this play could be that though it may appear that a person is solely responsible for his own demise, there is usually someone behind them, appearing to be helping, but actually aiding their own downfall.